Magic in the Dark One Family's Century of Adventures in the Movie Business by Charles B. Moss Jr. and Jonathan Kay


 This is an amazing story about a family which has lasted for four generations in the movie distribution business. It is very much a business biography, and a great book to read for any aspiring entrepreneur. B.S. Moss, a Jewish immigrant from Europe saw the available opportunities in America, and seized them, running movie theatres in the very early days of movie production. He not only ran a successful business. He also took care of his ailing father and became involved in New York's Jewish community.

Through the advent of 'talkies', the Great Depression and Two World Wars, the family continued to oversee their business, with each generation bringing fresh insights and new ideas, while retaining traditional family values and building on lessons from the past. The part that I especially liked was when Charley Moss refused an offer of $92 million to build an office building above the family's retail space and their beloved Criterion Theatre in Times Square, because new columns would affect his real estate space. Although heavily criticised, Charley won in the end by leasing valuable commercial signage.

I enjoyed this, although it isn't really a glamorous Hollywood biography, 

I received this free ebook from NetGalley in return for an honest review.

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