A Beach Less Travelled: From Corporate Chaos to Flip-Flop Perfumer by John Berglund
John Berglund once worked as a high-powered attorney in the U.S. but he always dreamed of becoming a perfumer on a tropical island. This is the delightful tale of how he and his wife, Cindy, made his dream come true on the Caribbean island of St. Martins.
This was a delightful and humorous look at moving to another country and establishing a business there. I especially liked the sections on the history of perfume and the story of Berglund's antique perfume bottle collection. I skipped over the ubiquitous chapters on dealing with the unhelpful French bureacracy, however.
This book also provides some helpful lessons for those who want to set up a business. Berglund writes about choosing a name, branding, and marketing, for example.
I hope that this book sells well and attracts many more tourists to Tijon. I wish that I could visit!
This was a delightful and humorous look at moving to another country and establishing a business there. I especially liked the sections on the history of perfume and the story of Berglund's antique perfume bottle collection. I skipped over the ubiquitous chapters on dealing with the unhelpful French bureacracy, however.
This book also provides some helpful lessons for those who want to set up a business. Berglund writes about choosing a name, branding, and marketing, for example.
I hope that this book sells well and attracts many more tourists to Tijon. I wish that I could visit!
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