How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success George Newman

 Don Pashman spent years trying to create the perfect pasta. After several years of experimentation and obtaining expert feedback, he finally invented cascatelli. He did this incrementally, by seeing what was wrong woth other pastas and improving on it. This book shows that great ideas don’t come out of the air. It takes a very methodical approach to creativity, discussing such steps as why you need a guiding question and how you should explore your topic. Every chapter has useful exercises.

It is a book that requires careful reading, time and work. 

I received this free ebook from Edelweiss.plus in return for an honest review.