Digital Branding. A Complete Step-by-Step Guide to Strategy, Tactics and Measureme by Daniel Rowles

This extremely useful book is filled with wise advice about adding value and authenticity to your brand and how to use social media.  Rowles provides examples of what worked for his company Target Internet, and he also gives examples of successful campaigns and failed campaigns. He shows why Pepsi's charity advertising campaign was a great idea that didn't succeed, because it lacked authenticity.

If you take the time to read this book and apply the excellent suggestions to your brand, you will be sure to see the benefits soon!